In 2024 Fleet Farm was added as one of only 3 companies to The Green Bay Packers Green and Gold Fridays program (Qdoba and Citgo). I worked together with our photography team to concept and shoot candy to be used for the look and feel of the artwork. Our goal was to create fun and eye catching branding to show our connection to the Packers what we offer when our customers wear green and gold on friday’s during the season. This was an incredible rewarding project and I couldn’t be more proud with how the artwork turned out. The artwork below includes, a full page print ad for the Packers Game Day magazines, a register box for the candy bags, digital ROS ads, a TV monitor that will play in store, and an animated digital display to play on the jumbotron in Lambeau Feild.