Currently I am a graphic designer for Fleet Farm based out of Appleton, WI.

In 2023 the Fleet Farm marketing team decided the Packers Sponsorship artwork needed a revamp. In the past, artwork had been generic Fleet Farm branded ads to promote product. I brought the idea of merging both Fleet Farm and football to create fun designs reminiscent of football player edits a lot of teams post on their social medias. A way to make our customer feel like they are a player in their own field. Whether that was in a tree stand, on a fishing boat or in our stores. Together we came up with fun tag lines like “Get your Game Face Ready” featuring a hunter with camo face paint on and “Time Out for Black Friday” featuring a Fleet Farm employee as a referee.

My designs became a big hit not only within the company but also was complimented by Packers executives. The designs were then asked to be converted in to billboards by our marketing executive.